Thursday, July 22, 2010

Seventh Annual “Drowning Impact Awareness Month” - August


Arizona ranks second in the nation for child drownings, and summer months bring increased incidents. So far this year, there have been 12 fatalities in Maricopa County. It's a tragedy that knows no bounds and it is completely preventable.

For the sixth year, the Water Watchers program, led by Phoenix Children's Hospital along with Arizona fire departments and local businesses are recognizing August as Drowning Impact Awareness Month.

Since Drowning Impact Awareness Month first began in August of 2004, more than 125,000 purple ribbons have been distributed. Purple ribbons remind us of the impact of every drowning and near-drowning upon the victim, as well as family members, friends, emergency personnel, and the entire community. Purple ribbons also remind us to take steps to be water-safe in our own neighborhoods.

Purple ribbons are free to the community.
To request purple ribbons, you can e-mail ldieu@phoenixchildrens.com, or pick up purple ribbons at one of these locations:
Phoenix Children's Hospital locations(ribbons on the main campus can be found at the main entrance, emergency department, Emily Center, gift shop, NICU, Community Outreach, Foundation, and cafeteria).

This year, the campaign will include:
*More than 40,000 purple ribbons already distributed to supporters statewide.
*Formal proclamations signed by Governor Brewer and Mayors across the state, many presented at local Council meetings.
*More than 1,153 purple ribbons tied in the trees in front of Phoenix Children’s Hospital, to represent the number of children involved in water related incidents in Maricopa County since January of 2000.
*Banners and signs, donated and produced by SRP Safety Connection, hanging in public safety buildings, libraries, La-Z-Boy Furniture Galleries stores, and YMCA’s throughout Maricopa County.
*Involvement, support and educational events from businesses, schools, and the Drowning Prevention Coalition of Arizona.

Why do it?
*To recognize the impact of each drowning and near-drowning on family, friends, emergency personnel, and our community.
*To increase discussion about drowning and share prevention information that can avert future water-related incidents for Valley kids.

What you can do:
*Wear purple awareness ribbons.
*Include water safety information in existing newsletters and marketing information.
*Educate yourself on water safety.
*Incorporate Drowning Impact Awareness into activities throughout August.
*Encourage water safety discussions.
*Spread the word about existing efforts for maximum attention and support.

This information is brought to you by http://www.phoenixchildrens.com/about/spotlight-stories/diam/

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